THE WHAT? Garnier has announced the launch of a green beauty initiative that will see the brand produce all of its products with zero virgin plastic, use only reusable, recyclable or compostable packaging and ensure all industrial sites are carbon neutral.
THE DETAILS In line with its parent company’s sustainability targets, the brand has promised that its industrial sites will be 100 percent carbon neutral by 2025, that all plant-based and renewable ingredients will be sustainably sourced by 2022 and all new products will have an improved environmental profile by 2025, as well as be packaged in reusable, recyclable or compostable materials containing zero virgin plastic.
The launch of the Green Beauty initiative heralds a wave of new launches, including Garnier Organic Hemp in cardboard packaging, due to hit shelves this month, and Garnier SkinActive reusable Eco-Pads, making their debut in October.
The brand has also partnered with two NGOs, Ocean Conservancy and Plastics For Change, to help fight against the impact of plastic pollution.
THE WHY? Adrien Koskas, Garnier Global Brand President, explains, “Green Beauty will transform the way we do business.
“Developed with the help of our partners, researchers and customers, this initiative highlights a range of ambitious goals, underpinned by tangible targets. We pledge to lessen our impact on the planet and innovate for a sustainable future. It will take time, but Green Beauty will transform Garnier, and we hope the beauty industry as a whole.”