THE WHAT? L’Oréal-owned Garnier has released a new one-minute advert that aims to highlight Indonesia’s waste problem, named #OneGreenStep.
THE DETAILS The Ramadam campaign has the message of ‘One Green Step is all it takes to reverse the effects of climate change’ and has been made in collaboration with M&C Saatchi Indonesia.
The film is available on the Garnier YouTube channel and showcases how the planet is degenerating while emphasising the need for action to reverse the effects.
Encouraging people to ‘do-good’ in the spirit of Ramadam, Garnier requests that consumers donate their plastic waste, with the value of each donation doubled by the brand. Proceeds will be used to fund the education of the children who pick waste from landfill.
THE WHY? Looking to promote the important role of education to the younger generation regarding a circular economy, Garnier hopes to collect 100 tons of waste by 2021 to support the government in meeting the 30 per cent waste reduction target.
Anish Daryani, Founder and President Director, M&C Saatchi Indonesia, said, “While conversations about greener lifestyles have been gaining traction in Indonesia, actual adoption is rather slow. Most believe that the consequences of climate change are still a lifetime away, when in fact, the clock started ticking many years ago and we are now closer to the point of no return.”