THE WHAT? L’Oréal USA-owned hair care brand Garnier has launched a new educational campaign, dedicated to sustainable consumption.
THE DETAILS The content for the campaign has been produced by National Geographic CreativeWorks, with Garnier giving consumers access to expert knowledge and real-world advice.
According to a press release, the ‘accessible, educational content will cover key sustainability topics, related to beauty. Subjects such as plastic & packaging, water usage & green sciences will be explained, and practical advice shared all with the aim of making sustainability accessible and empowering people to take #OneGreenStep in their day to day lives.’
THE WHY? The new campaign is part of Garnier’s latest commitment that aims to encourage and empower 250 million people with high quality information on how to live greener on the planet, by 2025.
The company is looking to help reduce the environmental impact of the brand’s entire value chain.
Adrien Koskas, Garnier Global President, said, “To realise the full power of our continuing journey towards Greener Beauty, Garnier wants to encourage consumers to take green steps too. Sustainability can be an intimidating topic and our aim is to help make it truly accessible – we’re doing that with plans to roll out innovative products, from solid shampoo with fast rinse technology, to cardboard integrated tubes – but this is just a start and we want to go further. Through the work of National Geographic CreativeWorks, we aim to give our consumers access to top experts and their advice for living greener everyday.”