THE WHAT? L’Oréal-owned Garnier has launched its Whole Blends Shampoo Bars onto the US market. Formulated with less water than their liquid equivalent and zero plastic packaging, the launch forms part of the brand’s wider sustainability strategy.
THE DETAILS Sold via Amazon, the range comprises Honey Treasures, Coco & Aloe, Oat Delicacy and Ginger Recovery. Each is formulated with 94 percent plant-based ingredients and are free of preservatives, silicones, soap and dyes. What’s more, the fast-rinsing formula is said to be 97 percent biodegradable and lasts for up to two months.
THE WHY? Adrien Koskas, Global Brand President, explains, “At Garnier, we are deeply committed to shift the way the beauty industry operates and lead the change for all of us. The new Whole Blends zero-plastic shampoo bars are a huge milestone for the brand. We are not only changing the face of hair care but also helping millions of consumers across the US to take #OneGreenStep and join us in our journey towards more sustainability. This is all part of Garnier’s commitment towards Greener Beauty, for all of us.”