THE WHAT? L’Oréal’s Garnier says it has become the first major mass market brand to launch a range of zero waste shampoo bars onto the UK market.
THE DETAILS The Garnier Ultimate Blends Shampoo Bars will be available in four blends, Revitalising Ginger, Hydrating Coconut, Softening Oat Milk and Strengthening Honey and took more than 18 months to develop.
The bars are packaged in 100 percent recyclable FSC certified cardboard and use 70 percent less fossil energy for transportation compared to a conventional shampoo bottle. One bar can last up to two months, Garnier says, and uses less water to boot.
THE WHY? Aurelie Weinling, International Scientific and Sustainability Director, Garnier said “We hope product developments such as this will lead to a genuine democratisation of the solid shampoo category in mass market terms. The first formula trials started in July 2019 and we are thrilled to be able to now bring this new range to market today. We believe sustainability needs to be made accessible to all so we can achieve real impact at scale.”