Industry First : Garnier products become first mass market brand to receive Cradle to Cradle certification

Industry First : Garnier products become first mass market brand to receive Cradle to Cradle certification

Garnier has received the Cradle to Cradle Silver certification for five of its products from the Garnier SkinActive line.

The L’Oréal-owned company achieved the award based on an evaluation of material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness practices.

Garnier is said to be the first mass market skin care brand to receive this certification and, according to the company, is also one of the few skin care brands to have multiple products certified in a portfolio. The recognition follows the company’s ongoing sustainability efforts as part of its Sharing Beauty With All program.

The products certified were the Garnier SkinActive Deep Pore Facial Cleanser with Green Tea, Garnier SkinActive Refreshing Facial Cleanser with Aloe Juice, Garnier SkinActive Soothing Cleansing Milk with Rose Water, Garnier SkinActive Deep Pore Exfoliating Face Scrub with Green Tea and Garnier SkinActive Refreshing Cream Cleanser with Aloe Juice.

Danielle Azoulay, Head of CSR & Sustainability for L’Oréal USA, said, “The Cradle to Cradle certification is a multi-attribute certification that mirrors L’Oréal USA’s holistic approach to sustainable product development.
“We know our consumers value sustainability and to us that means demonstrating sustainability leadership across the value chain, from formulation to manufacturing to renewable resources to social fairness. We are thrilled that Garnier is the third brand in our portfolio to achieve this major milestone and look forward to continuing to integrate this best-in-class certification across L’Oréal USA’s products.”

The news was announced during the 2018 Sustainable Brands conference in Vancouver, B.C. in conjunction with the Cradle to Cradle Products Innovation Institute and MBDC.

The products created were manufactured in the L’Oréal USA Franklin, New Jersey facility.

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