THE WHAT? L’Oréal’s Garnier brand has teamed up with carbon balancing app Almond on a reforestation project which aims to plant some 400,000 trees by the end of October as part of the brand’s ambition to achieve net zero emissions, according to a report published by Business Green.
THE DETAILS The Buy One Plant One initiative will see the brand plant a tree for every product purchased in Asda stores. The Walmart-owned UK supermarket will advertise the campaign in store via POS displays.
Almond and Garnier have produced a five-step strategy to enable the brand to become more ‘climate positive’, which includes recycled and recyclable packaging, the use of renewable energy, eco-designed formulas and action against plastic pollution.
THE WHY? Almond Chief Executive Oliver Bolton told Business Green, “We are extremely pleased to announce our partnership with Garner, supporting it in achieving a company-wide sustainable goal. The beauty industry only continues to grow and consideration for the impact of this has been and continues to be recognised.”