Gebr. Heinemann champions sustainability in travel retail with new ‘future friendly: Great for you. Better for the planet’ concept

Gebr. Heinemann champions sustainability in travel retail with new ‘future friendly: Great for you. Better for the planet’ concept

THE WHAT? Duty free owner Gebr. Heinemann has launched a new concept ‘‘future friendly: Great for you. Better for the planet,’ which aims to address sustainability within travel retail. 

THE DETAILS The concept has debuted in Berlin, Frankfurt, and Hamburg airports, and highlights eco-conscious and ‘future friendly’ products. These will start with products that use sustainable packaging and materials. 

In order to determine which products to feature, the company has created four criteria: recyclable, recycled, refillable or plastic free, with brands having to meet one of these requirements. 

THE WHY? The sustainability product portfolio is one of Heinemann’s four sustainability goals to achieve by 2030, with the company stating, “By 2030, we will achieve more than half of our turnover through sustainable products and by working with responsible suppliers.”

Dr Dirk Schneider, Chief Commercial Officer at Gebr. Heinemann, said, “We are convinced that our industry succeeds in both: being commercially successful and at the same time making a social and ecological contribution. With our new future-friendly concept, we take a further step towards more sustainability for shoppers in Travel Retail.”

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