THE WHAT? GHD has launched what it is claiming to be the first 2-in-1 hot air styler; a tool that combines drying and styling technology to transform hair from wet to styled with just one appliance.
THE DETAILS The new styling tool features trademarked air-fusion technology with a brushless motor and four smart styling plates said to create salon-worthy results with no damage to hair. The results are said to last for 48 hours, leaving hair shiny, soft and frizz-free.
THE WHY? The new tool will cut styling time in half by negating the need to dry before styling – a feature that is bound to prove popular with the time-poor consumer.