THE WHAT? Gillette India has announced that it is set to usher in its Braun label to the country, according to a report published by The Economic Times.

THE DETAILS The Procter & Gamble-owned grooming brand will launch Braun’s extensive range of electric shavers, trimmers, epilators, hair removal and hair care devices online at first.

THE WHY? Madhusudan Gopalan, Managing Director of Gillette India told The Economic Times, “In line with our superiority strategy, our continued focus has been to understand and meet the evolving needs of our consumers with superior and newer propositions. The latest addition of Braun, which is world renowned for incredible precision, good design and innovative technology, will enable us to better serve the Indian consumers with devices that help in creating a perfect look.”