THE WHAT? Gillette has launched a new shaving range designed for use on mens’ intimate areas. The P&G-owned brand’s Intimate line-up comprises a trimmer, razor and blades, and shower and shaving cream all designed to be suitable for the more sensitive areas of the body.

THE DETAILS Indeed, the Gillette Intimate Trimmer i5 is billed as the brand’s first intimate hair trimmer and promises a gentle and easy shave while the Intimate Razor promises to help protect against irritation while the Intimate Shave Cream + Cleanser acts as a protective lubricant.

THE WHY? The new range is designed for gentle and easy pubic care but can be used on any part of the body.