Gillette partners with National Basketball Youth Mentorship Program in Canada

Gillette partners with National Basketball Youth Mentorship Program in Canada

THE WHAT? Gillette has announced a partnership with the National Basketball Youth Mentorship Program. The partnership aims to help boys in Canada grow into the best men they can be by providing access to positive role models and fostering confidence building through playing the sport.

THE DETAILS The partnership builds on the P&G-owned brand’s existing links to the sport as official shave and beard care partner of the Toronto Raptors.

Kevin Wilson, Founder and President of the NBYMP, commented, “We are thrilled to have Gillette as a partner. Through this partnership, we plan to expand our mentorship and education services across Canada and reach even more Canadian youth.”

THE WHY? Kimberly Legg Brand Director, Grooming Canada at P&G, explains, “At Gillette, it’s our goal to provide the men of today and the men of tomorrow with the tools they need to be their best selves. We are looking forward to supporting NBYMP as they continue to provide youth in Canada with access to positive role models both on-and-off the basketball court.”

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