THE WHAT? Gillette has announced the return of its Choose Your Game Face campaign as part of its continued role as the official shave and beard care partner to the Toronto Raptors.

THE DETAILS New for this season, Gillette is teaming up with players Gradey Dick and Gary Trent Jr to create new content featuring the players’ contrasting grooming rituals.

THE WHY? Gillette has a longstanding history in the sports marketing space but its partnership with the Toronto Raptors remains its only deal with a Canadian professional sports team. Jennifer Seiler, Senior Vice President, Grooming Canada at P&G, comments, “We are looking forward to cheering on the Raptors and engaging with fans – while, most importantly, helping them show the world they’re ready to be their best.”