Chanel has drafted in supermodel Gisele Bundchen to star in the first of a new series of online beauty tutorials, Chanel Beauty Talks, according to a report published by Luxury Daily.
The video features Bundchen chatting with Chanel’s Global Creative Make-up and Color Designer, Lucia Pica, about her top beauty tips, such as how to brighten eyes and achieve a sun-kissed glow.
“The two seem to have a light, natural dialogue that will resonate with the audience,” Lauren Bates, Storyteller at Blue Moon Digital told Luxury Daily. “This also helps convey the light, natural aesthetic of the make-up line. If nothing else, after watching the video, the viewer’s opinions of Chanel will now include a lighthearted, natural piece in addition to the glamor and class that the brand is known for.”