Givaudan has announced a one-off investment in French start-up Sensorwake – the company behind the world’s first olfactive alarm clock.

The two companies have collaborated for the past two years, designing a collection of scents for Sensorwake’s eponymous product, as well as its second launch, Oria, which promotes good rest through the power of scent.

“We’re proud to invest in Sensorwake and further develop our existing partnership. It’s great to support young talent and partner with start-ups that share the same commitment and vision towards innovation in fragrances. We look forward to strengthening this collaboration and working together on new digital projects to enhance the daily lives of consumers across the world,” said Gilles Andrier, Givaudan CEO.