Givaudan has launched a new Chinese website aimed at Chinese audiences. The site offers facts and information relevant to the Chinese market as well as insights into the wider company approach to sustainability, innovation and creation.
The investment reflects the market’s growing importance to Givaudan, complementing the CHF50 million investment the company made recently in a world-class production facility in Nantong, which was opened in June last year. The company serves some 1,000 customers in China, with the emphasis increasingly on health and wellness. “In terms of health and wellness, local Chinese ingredients such as tea, ginger and chrysanthemum, for example, are very important,” says Vernon, Givaudan’s Head of Flavours, Greater China and Korea.
The flavors and fragrances giant started trading in China in 1988 from a base in Guangzhou, near Hong Kong. As Vernon attests: “At that time it was very difficult to establish manufacturing facilities on the mainland, so we were mostly importing flavors and fragrances into China.”