Give Back Beauty acquires INCC Parfums; gains Mercedes-Benz license

Give Back Beauty acquires INCC Parfums; gains Mercedes-Benz license

THE WHAT? Give Back Beauty has acquired INCC Parfums. Financial terms of the deal were not disclosed but the move will see the manufacturer of Chopard, Zegna and Elie Saab add INCC’s Mercedes-Benz license to its portfolio.

THE DETAILS According to a report published by WWD, Give Back Beauty will take over the creation, production, marketing and global distribution of the German car manufacturer’s associated fragrance line as well as beachwear brand Vilebrequin’s body care and perfum line.

THE WHY? Corrado Brondi, Founder and Executive Chairman of Give Back Beauty told WWD, “We are happy to integrate INCC under Give Back Beauty’s roof since its key values, respect, innovation and social responsibility are very consistent with the ones of [our company].”

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