Glamsquad has announced the appointment of Regina Baptista as Chief Marketing Officer to help oversee the rapidly growing company, which now serves eight cities across the US.

Baptista joins the start-up from It Cosmetics where she was SVP Global Marketing & Innovation. She started her career in the cosmetics sphere at L’Oreal where she worked across the Redken and Matrix brands.

“I have always admired Glamsquad’s ethos, including the creative culture, disruptive nosiness model and the innovative technology-driven heritage of the brand,” said Baptista. “These core values are what make Glamsquad unique in the beauty space, and I am thrilled to join Amy and the team with the important task to increase brand awareness, amplify our services offerings, and deliver a bold, new and exciting point of view on product to our consumers nationwide.”