The global hair shampoo market is predicted to grow at an annual rate of 4.69 percent in terms of revenue until 2019, a new report reveals.

The report by Market Research Reports, covers the Americas, Asia Pacific, Europe, the Middle East and Africa.

It found that the introduction of advanced and innovative products is one of the major drivers of the market.

Consumers are looking for novel, more efficient products that are better suited to their needs and lifestyles, the report states.

To cater to this need, vendors have introduced technologically advanced formulations that are priced higher than regular products. Many new products offer a variety of benefits such as scalp care, moisturizing benefits, and UV protection.

A spokesperson for Market Research Reports observed, “An increase in demand for organic and paraben-free shampoos is an important trend in the market. Since synthetic products and chemicals in shampoo can damage hair, customers pay attention to the ingredients in shampoo before purchasing it. In addition, high growth is expected from the professional hair shampoo and dry shampoo categories.”

A major challenge for companies operating in the sector is counterfeit products of leading hair shampoo brands. Fake products can cause hair loss and scalp issues as they are made up of low-quality ingredients, thus damages the reputation of the genuine product vendors.

The report identified Henkel, Kao, L’Oréal, P&G and Unilever as the key players in the global hair shampoo market.

Other Prominent vendors featured in the report include: Alfaparf, Avon Products, Cadiveu Professional USA, Chatters Canada, Colgate-Palmolive, Combe, Dr. Kurt Wolff, Estée Lauder, Eugène Perma Paris, Farouk Systems, Hairjamm, J&J, John Paul Mitchell Systems, Kevin Murphy, La Biosthetique, Macadamia Natural Oil, Milbon, Moroccanoil, Pravana International, Revlon, Shiseido, Toni & Guy, Unicosmetic, Vogue International and World Hair Cosmetics.