THE WHAT? Gloss Ventures has raised US$15 million via an investment from Peterson Partners. Gloss Ventures is the firm behind TikTok-famous lip liner brand Sacheu Beauty, which is said to have pulled in revenue of more than US$40 million in 2024.
THE DETAILS According to a report published by WWD, the viral peel-off lip liner is expected to hit the US$100 million milestone in the next couple of years.
“This is an exciting time for Sacheu as it continues to leverage unique technology and innovative marketing in capturing share. We believe that people make all the difference and are thrilled to be working with Quinn, Sarah and the rest of the team in building the next great beauty brand,” comments Brett Stohlton, Partner at Peterson Partners, per WWD.
THE WHY? Quinn Roukema, CEO of Gloss Ventures told WWD, “We’re thrilled to partner with Peterson Partners and look forward to tapping into their experience and resources as we expand product categories, build the team and scale internationally.”
