THE WHAT? Cult-favorite beauty brand Glossier is gearing up for a notable collaboration with industry titan Sephora in the U.K.
THE DETAILS Starting September 15, beauty enthusiasts can immerse themselves in Glossier’s iconic aesthetic at a dedicated gondola in Westfield’s White City location. Visitors can expect to see the brand’s signature Millennial pink decor and can snap a selfie with the popular “You Look Good” mirror. Additionally, Glossier’s coveted fragrance, “You”, will take centre stage. The collaboration excitement doesn’t stop there – Sephora’s forthcoming store in London’s Stratford this November will also feature the partnership.
THE WHY? This U.K. venture comes on the heels of Glossier’s fruitful alliance with Sephora in the U.S. and Canada earlier this year. The success of their North American collaboration spurred the brand’s European expansion plans.