Glossier to target global crowd with London pop up

Glossier to target global crowd with London pop up

Glossier is set to open a pop-up store in London this fall, according to a report published by The Independent quoting the Financial Times as its source.

The US-based, digitally native brand launched in the UK last year, allowing shoppers to purchase direct from its site, with products then shipped from America.

“We are a global company,” Founder Emily Weiss told the Financial Times. “Roughly 50 percent of our followers are international and so we’re trying to get our products into our followers’ hands as quickly as we can.”

The location of the pop-up is yet to be revealed. The brand last hosted a temporary store in the UK capital in November 2017.

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