THE WHAT? Glow Recipe has moved into the sun care sector with the launch of a new product named, Watermelon Glow Niacinamide Sunscreen SPF50, and billed as ‘Sunscreen You’ll Want to Wear’.

THE DETAILS The lightweight SPF50 is skin care adjacent, as you’d expect from the cult face mask, containing niacinamide, hyaluronic acid and aloe for hydration, even skin tone and a dewy glow.

The brand has already received several glowing reviews.

THE WHY? With SPF50 a key factor in anti-aging products, sun screen is a natural next step for skin care companies, albeit one hard to perfect.