Goal for Beauty: Estée Lauder Tackles Skincare with Manchester United

Goal for Beauty: Estée Lauder Tackles Skincare with Manchester United

THE WHAT? Estée Lauder is partnering with Manchester United to tap into the football club’s expansive fanbase in China and the Asia Pacific. This represents a novel approach for the beauty brand, engaging sports fans in these regions.

THE DETAILS? The partnership will commence in Summer 2023 with a campaign featuring Manchester United’s first-team players. The initiative will be promoted through Manchester United’s social platforms, potentially reaching over 250 million fans in China alone.

THE WHY? This venture aligns with Estée Lauder’s goal to expand its audience, targeting male consumers. The spotlight product will be their Advanced Night Repair Serum, aiming to promote skincare awareness among Manchester United fans.

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