Going niche: L’Oréal acquires Atelier Cologne

Going niche: L’Oréal acquires Atelier Cologne

L’Oréal has signed an agreement to acquire niche fragrance brand Atelier Cologne for an undisclosed sum. Founded in 2009, the French perfume house specializes in Colognes Absolues.

“Alternative perfumery is currently a high growth segment. We are delighted to welcome the perfume house Atelier Cologne within L’Oréal Luxe. Thanks to its expertise in niche perfumery, this brand will perfectly complement the L’Oréal Luxe brand portfolio, which includes exclusive perfume collections from its biggest brands: Armani Prive, Le Vestiaire des parfums by Yves Saint Laurent, Maison Lancôme, Replica by Maison Mergiela as well as the Ralph Lauren Collection,” said Nicolas Hieronimus, President L’Oréal Selective Divisions.

Atelier Cologne is sold via e-commerce and select points of sale in over 40 countries and boasts six standalone stores, with one in Hong Kong, two in the US and three in France.

“Our encounter and love story led to the creation of Atelier Cologne. Today, another dream comes true as we join the L’Oréal Group with a shared ambition to reach new heights keeping the entrepreneurial spirit of our Maison. We are delighted to benefit from the Group’s retail and digital expertise and L’Oréal Luxe’s olfactory expertise to make the brand even more successful,” said Sylvie Ganter and Christophe Cervasel, founders of Atelier Cologne.