THE WHAT? MyGlamm parent company Good Glamm has acquired Indian digital and media platform ScoopWhoop.
THE DETAILS The acquisition will see Good Glamm access a wider consumer, with ScoopWhoop having a male audience of over 60 percent.
Based in New Delhi, ScoopWhoop will continue to work as an independent brand and media house within the Good Glamm Group.
Founders Sattvik Mishra, Rishi Pratim Mukherjee & Sriparna Tikekar will continue leading ScoopWhoop and will work closely with Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, Co-founders of the Good Glamm Group.
THE WHY? The buyout is said to pave the way for Good Glamm to enter the content-to-commerce for the fast-growing male segment, with the company set to invest Rs. 500 crores into the men’s category.
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group said, “I have been an ardent user and fan of ScoopWhoop for a long time. It’s a privilege to have Sattvik, Rishi, Sriparna join the Good Glamm Group family and have ScoopWhoop accelerate the Group’s foray into building a content-to-commerce platform for the burgeoning male grooming and personal care segment.”
Sattvik Mishra, Co-Founder, ScoopWhoop, continued, “At ScoopWhoop we’re proud that we’ve built a brand loved by young India for its fun, lifestyle focussed content. Being part of Good Glamm Group gives us the chance to substantially scale up, while becoming a defining force in the content-to-commerce revolution.”