THE WHAT? Good Glamm Group has announced that Plixxo, MissMalini, Winkl and Vidooly have come together as the Good Creator Co. As part of the move, Good Glamm has stealth-mode acquired Winkl and Vidooly, which have both been spun off as part of the Good Creator Co.
THE DETAILS Co-founded by Malini Agarwal, Nowshad Rizwanullah and Mike Melli (from MissMalini), Rahul Singh and Nikhil Kumar (from Winkl), and Subrat Kar, Nishant Radoa and Ajay Mishra (from Vidooly), the Good Creator Co aims to create a full-stack, global creator ecosystem, providing cutting-edge technology and solutions to influencers and brands.
The company currently has a Rs75 crore revenue run rate and is targeting a Rs250 crore revenue run rate by December, 2022. The Good Creator Co has raised Rs200 crore seed capital from the Good Glamm Group and will use the fudns to further build out its technology platform and acquire and invest in further complementary influencer companies. THE WHY? The move consolidates all Good Glamm’s influencer companies under one independent umbrella. Priyanka Gill, Co-founder, Good Glamm Group and Founder & CEO, Plixxo, noted, “As the Good Glamm Group, we have always believed that content and creators coming together with commerce is the future for direct-to-consumer brands. With this in mind we partnered with the best creator companies and welcomed MissMalini, Winkl, Vidooly and Plixxo to the Good Glamm family. Today we are proud to announce the formation of the Good Creator Co – India’s largest creator ecosystem empowering millions of creators to scale up and be financially independent as well as offer the easiest solution for brands to work with creators at scale.”