THE WHAT?  Goop, the renowned lifestyle brand, has ventured into cosmetics by launching its innovative Colorblur Glow Balm. This isn’t just any makeup balm; it’s a fusion of skincare and colour, available in five sheer yet intensifiable shades, setting the stage for a revolutionary beauty product.

THE DETAILS Going beyond conventional makeup, the Colorblur Glow Balm, priced at $34, embodies Goop’s distinctive approach to beauty – one that intertwines skin care with wellness. The meticulously crafted formula contains nourishing ingredients like sea buckthorn oil, vitamin E, and safflower oil. Together, they not only impart a radiant glow but also augment moisture levels and shield the skin, ensuring it remains hydrated and defended.

THE WHY?  The essence of this product is deeply connected to Goop’s founder, Gwyneth Paltrow’s beauty philosophy. Rarely seen in makeup unless, for special occasions, Paltrow’s approach emphasises natural beauty and skin health. The creation of the Colorblur Glow Balm is thus an embodiment of this ethos, merging the subtle enhancement of makeup with the profound benefits of skincare.