THE WHAT? Henkel-owned brand göt2b has signed a two-year brand partnership with reality star and musician DJ Pauly D.
THE DETAILS The star, best known for his time on reality show Jersey Shore, will be working with the brand on digital and social brand activations as well as limited edition products with exclusive Pauly D artwork.
THE WHY? DJ Pauly D was said to be chosen due to his embodiment of the göt2b brand ethos of breaking free from society’s expectations as well as his well-coiffed hair.
Martha Dzwonkowski, Brand Manager at Henkel, said, “We are so excited to work with Pauly D. Not only has he been using our glued® products for years, he also embodies the göt2b® brand ethos of self-expression through his passion for music and creating art. We are looking forward to an inspiring and energized collaboration!”