Green is the new luxury: Chanel invests in Sulapac

Green is the new luxury: Chanel invests in Sulapac

When Chanel speaks, the luxury world listens, so let’s hope the prestige beauty camp is tuning into this particular nugget. Chanel has invested an undisclosed sum in Finnish start-up Sulapac.

The French luxury beauty label is the first investor to hail from the cosmetics industry – although presumably more will follow assuming Sulapac goes ahead with the A-round funding planned for early 2019.

“We have set a very high quality standard to our sustainable material, with an ambition to replace plastic, and we are very pleased to welcome Chanel, a leading brand representing the most demanding of the luxury segment, among our investors,” said Sulapac Co-founder and CEO Suvi Haimi. “Chanel is definitely one of the forerunners in the luxury segment as it wants to invest in the latest sustainable material and technology innovations. Our mission to save this world from plastic waste has just become a big step closer.”


  1. Chanel is a market leader in the luxury and cosmetics industry so its investment in
    Sulapac is significant.

    The Finnish company has developed a material which is environmentally friendly,biodegradable and micro-plastic free.

    It is a sustainable material with great potential.

  2. Whilst the investment may come as a surprise to some, Sulapac is moving the sustainability needle with its green packaging materials.

    They were deserved winner of the Sustainable Packaging Award at the 2017 Sustainable Beauty Awards.


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