Grupo Boticario buys Beleza na Web

Grupo Boticario buys Beleza na Web

Grupo Boticario has snapped up Brazilian e-commerce platform Beleza na Web for an undisclosed sum, according to a report published by Reuters.

The move was likely prompted by rival Natura’s acquisition of Avon, intensifying competition. Grupo Boticario said the acquisition was aimed at improving its digital capabilities.

“With Beleza na Web we seek to strengthen our position in the multibrand market and our multichannel approach, integrating one of the main multibrand platforms in Brazil into the group,” Grupo Boticario VP of New Channels, Isabella Wanderley, said in a statement issued to Reuters.

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