THE WHAT? Gucci Beauty has teamed up with Snapchat to launch a new Portal Lens as part of the marketing promotion for the new Gucci Bloom Profumo di Fiori fragrance.
THE DETAILS The lens will be available to Snapchat users for a limited time as part of the promotional period, with the company stating that it ‘blurs the lines between two universes, Profumo di Fiori explores the true heart of Bloom, offering an exploration of imagination, freedom and identity mirrored by the radiant floral signature of the new scent.’
THE WHY? The partnership follows similar promotions by Gucci that utilize technology and AR to tap into a younger audience and offer an immersive experience.