THE WHAT? Gwen Stefani’s GXVE make-up brand has released 10 new lip shades, according to a report published by WWD.
THE DETAILS GXVE’s debut lip colors sold out within a week of launch at Sephora, WWD reveals, with the cherry red Original Recipe, now ranked as the LVMH retailer’s second best-selling shade.
The new products comprise four satin lipsticks, four matte shades, an ultra-matte longwear liquid lipstick and a longwear liquid lipstick with a vinyl finish.
THE WHY? GXVE Chief Marketing Officer, Erin Sale told WWD, “Lip has emerged as an important category for us. Gwen’s signature red.”