Gwen Stefani’s GXVE brand debuts new lip shades

Gwen Stefani’s GXVE brand debuts new lip shades

THE WHAT? Gwen Stefani’s GXVE make-up brand has released 10 new lip shades, according to a report published by WWD.

THE DETAILS GXVE’s debut lip colors sold out within a week of launch at Sephora, WWD reveals, with the cherry red Original Recipe, now ranked as the LVMH retailer’s second best-selling shade.

The new products comprise four satin lipsticks, four matte shades, an ultra-matte longwear liquid lipstick and a longwear liquid lipstick with a vinyl finish.

THE WHY? GXVE Chief Marketing Officer, Erin Sale told WWD, “Lip has emerged as an important category for us. Gwen’s signature red.”

IN CONVERSATION WITH...

FORMULA FRIDAY

STREET TALK

60 SECOND PITCH

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

TOP 100 BRANDS

JOBS & PEOPLE

EVENTS