THE WHAT? Gwyneth Paltrow has posed naked in a tasteful Instagram photo to celebrate her 48th birthday, while also giving a shout out for Goop’s new skincare offering.
THE DETAILS The Actress-turned-wellness Entrepreneur wrote, “In nothing but my birthday suit today… thank you all so much for the birthday wishes, and thank you to @goop’s insanely amazing brand new body butter for making me think I can still get my kit off.”
THE WHY? Having founded Goop in 2008, Paltrow has long been an advocate of the brand’s products, telling Refinery29 earlier this month about the Nourishing All-In-One Face Cream from the GoopGenes line. She said, “I’m already on my third jar. It’s incredibly hydrating, smooths fine lines, and it’s easily the best face cream I’ve ever used.”
The success of Goop highlights the ongoing lure of the wellness industry, with the lifestyle brand now said to be valued at $250 million.