THE WHAT? Hailey Bieber is set to star in her own YouTube series. The model and media personality has teamed up with OBB Pictures to launch her own channel, according to a report published by Deadline and posted on OBB Media’s website.
THE DETAILS Bieber will create an array of short-form videos which will launch at intervals through the remainder of the year, featuring discussions on social causes, beauty tutorials and lifestyle tips.
The model will also launch multiple set formats within the channel including a series entitled Who’s in My Bathroom?, which will see Bieber welcome a variety of guests, including Kendal Jenner and Bieber’s own beauty team, including MUA Denika Bedrossian and hair stylist Jen Atkin, onto set.
THE WHY? With Bieber widely slated to be poised to launch her own beauty brand, the platform will serve as a useful promotional tool, although Bieber told Variety that her primary motivation was to ‘control the narrative’