Hailey Bieber wins trademark battle for new skincare line Rhode against established fashion brand of same name 

Hailey Bieber wins trademark battle for new skincare line Rhode against established fashion brand of same name 

THE WHAT? Hailey Bieber has emerged victorious in a trademark battle for new skincare brand Rhode, winning a lawsuit brought against her by established New York-based fashion brand Rhode.

THE DETAILS Fashion brand Rhode initially sought a preliminary injunction, filing an emergency letter motion relating to Beiber’s documentary The Making of Rhode. 

Court documents by Rhode stated, “no doubt that [Baldwin] and her companies know of RHODE’s superior rights.”

Cementing their claim further Founders Purna Khatau and Phoebe Vickers took to Instagram and said, “We’re two women entrepreneurs who met in college, built the RHODE brand, and put years of hard work into our minority co-owned company.

“Today, we were forced to file a lawsuit against Hailey Bieber and her new skincare line that launched last week and that is using the brand ‘rhode’. We didn’t want to file this lawsuit, but we had to in order to protect our business.”

Beiber is said to have approached the women to purchase the brand name four years ago, but Khatau and Vickers declined. 

The statement continued, “Her using our brand is hurting our company, our employees, our customers and our partners.”

THE WHY? Rhode’s motion was denied by a judge, however, the fashion brand intends to fight the ruling. 

A spokesperson said, “Today’s court ruling is simply a decision by the judge not to prohibit Hailey Bieber’s skincare line from using our band name while litigation proceeds, deferring the ruling until we have the opportunity to gather more evidence.

“Today’s court ruling is simply a decision by the judge not to prohibit Hailey Bieber’s skincare line from using our band name while litigation proceeds, deferring the ruling until we have the opportunity to gather more evidence.”

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