The US halal nail care sector is booming during Ramadan, with two key players in the industry, Maya Cosmetics and Orly, both launching new ranges to capitalize on the upsurge in the demand for the products during the holy time.
Orly has this month teamed up with halal website Muslimgirl.com to release a range of breathable nail polishes named Halal Paint. The move builds on its decision to break into the halal market last year with the launch of 19 colors last year at Cosmoprof North America.
Meanwhile, Muslim company Maya is also taking advantage of the extra demand Ramadan brings with the launch of three new colors to boost its 24-strong halal nail polish range.
Halal cosmetics is one pitched for future growth, with both Orly and Maya’s new ranges seeing the two companies competing for a hold of the market.