Happier Beauty to develop world’s first refillable toothpaste

Happier Beauty to develop world’s first refillable toothpaste

THE WHAT? British eco-friendly dental brand, Happier Beauty has received a Smart Innovate grant of £150,000 to support the development of what it claims to be the world’s first refillable toothpaste dispenser with biodegradable refill capsules.

THE DETAILS The dispenser will be made from aluminum and 50 percent recycled plastic and has been designed for long-term use. The refill capsules are biodegradable and will be sent out to customers as a subscription.

THE WHY? Founder of Happier Beauty, Faye Wilson, comments, “It is becoming clear that recycling will not save us from the climate crisis, and so Happier Beauty wanted to take it one step further by creating a truly circular refillable and reusable solution.

“We are so excited to be the world’s first toothpaste company to bring a refillable toothpaste dispenser to market. Refills are becoming more popular across food and beauty so why not dental care? Toothpaste is a product we all use twice a day but innovation in this market has been pretty slow up until now.

“Our refills have numerous advantages for the planet, they are easy to biodegrade so reduce the amount of plastic going to landfills.”