Harrods and MYGroup expand recycling scheme

Harrods and MYGroup expand recycling scheme

THE WHAT? Harrods and MYGroup have extended their recycling scheme for beauty empties to cover all five of the upscale department store’s five H beauty shops.

THE DETAILS The scheme encourages shoppers to bring in their used beauty, make-up and skin care products in exchange for rewards through Harrods’ MyBeauty scheme. MYGroup then collects and recycles items at its dedicated facility in Hull,

THE WHY? The roll-out follows a successful trial at the Milton Keynes store. Mia Collins, Director of Buying – Beauty, Harrods, comments, “Launching the H beauty recycling scheme’s second phase on a wider scale stands as a pinnacle for Harrods and H beauty, emphasising our dedication to sustainable practices. MyBeauty Recycle & Reward scheme resonates with our loyal customers who are passionate about embracing a more eco-conscious lifestyle. Upholding our promise to minimise waste and increase recycling across the business, our collaboration with MYGroup remains pivotal in propelling this mission forward. Together, we’re leading a transformative journey towards recycling and circularity in the beauty industry, in line with the Harrods brand commitment to responsible practices.”