THE WHAT? UK-based luxury retailer Harrods has completed the year-long transformation of its Beauty Hall, complete with a suite of 14 spa treatment rooms.
THE DETAILS The beauty hall also operates interactive masterclass spaces, with Harrods having launched partnerships with the likes of Clé de Peau Beauté, Decorté, with the UK’s first Chanel and Dior treatment rooms being unveiled in February.
Designed by the GA.Group, the space also includes a beauty concierge service, four hair salons and a 30-seat auditorium used for product launches, expert experiences and interactive masterclasses.
Decorte Brand Ambassador Kate Moss started a series of panel discussions in the space.
THE WHY? The development of the Beauty Hall follows a change in the way consumers are looking at luxury shopping, with the demand for experiences continuing to rise.
Annalise Fard, who led the transformation, said, “There has been more change in the world of beauty in the last five years than in the past 50. We have made an unparalleled investment to really push the boundaries of what experiential retailing could and should be.”