THE WHAT? Legendary British department store Harrods is preparing to open its first standalone beauty store, according to a report published by The Times.
THE DETAILS The new shop will be located in Lakeside mall and named H Beauty with its iconic green branding swapped for pink. Spanning 23,000 sq ft, the store has been designed to appeal to millennial shoppers and will serve cocktails alongside a menu of beauty treatments.
“We’re going to test the concept and if it is successful, we can roll it out across the country,” Michael Ward, Harrods Managing Director, told The Times.
THE WHY? Harrods is hoping to take advantage of the demise of many of its department store rivals. Despite its single-door status, the store is the biggest seller of beauty in the UK, with a 9.3 percent share of the market and claims to have the biggest beauty hall in the world.
“The beauty market continues to grow and we are the biggest seller of beauty in the UK from just one door, so why wouldn’t we focus on that area?” Ward told The Times.