Harry’s Launches Western-Themed Kit

Harry’s Launches Western-Themed Kit

THE WHAT: Harry’s, a prominent men’s grooming brand, has unveiled a limited-edition grooming kit inspired by the American West. This exclusive set, adorned with Western motifs, consists of a raw leather bag embossed with cowboy designs, a brass-handle razor reminiscent of classic safety razors, and miniature versions of their shave gel, body wash, face lotion, and hair putty.

THE DETAILS  To celebrate their recent US$125 travel kit collaboration with artist Matt McCormick, Harry’s set up a “Harry’s Motel” pop-up in New York’s Little Italy at 345 Broome Street over the weekend. John Stark, head of partnerships at Harry’s, discussed the collaboration’s inspiration and mentioned, “The central theme behind [McCormick’s] artwork was travel, aligning with our consumers’ affinity for journeys. It perfectly complements Matt’s artistic vision and the essence of a product crafted for the avid traveller.

THE WHY: The partnership with McCormick is the latest chapter in the brand’s Mammoth Series, initiated in 2022. This series has seen Harry’s collaborate with renowned artists, including muralist Kevin Lyons and artist materials brand Krink, demonstrating the brand’s commitment to integrating artistry into their product lineup.