UK-based hayfever personal care brand HayMax is launching its range of organic, drug-free pollen barrier balms to consumers in New Zealand.

The expansion follows launches in Sweden, Canada, the US, Finland, Iceland, Norway, Bulgaria and Poland. HayMax has teamed up with New Zealand distributor, Regional Health Ltd for the launch. 

Max Wiseberg, inventor and founder of HayMax, told Global Trader, “To use local a Kiwi term, I’m really ‘stoked’ to be launching in New Zealand.

“It’s wonderful to have the opportunity to help provide more choice in this burgeoning area of the market and this is the ideal time to launch it, as their hayfever season is starting right now.

“HayMax should also be a good all-year-round seller for allergies, as it can provide help for those suffering with dust and pet allergies, and even Christmas Tree Syndrome.”