Head & Shoulders has upped its support of the England women’s football team by encouraging consumers to shave three lines into their hair as an ode to the three lions worn on the official football shirts, according to The Drum.
As the official hair care partner of both the England men’s and women’s football teams, Head & Shoulders is encouraging the hair care move as part of a two-year partnership with the Football Association.
Encouraging its consumers to #JointhePride, brand ambassador Claudia Winkleman is encouraging people to put their personal stamp on the style, whether its three twists in the hair or an actual shave.
According to Winkleman, “This summer it’s time to put three lines in your hair, for the three lions on your shirt, to support the Lionesses. The women’s team are so talented – I loved meeting them and getting to see them in action. However you choose to wear the three lines, we can get on board and support with both our hair (and with some chanting).”