THE WHAT? P&G-owned Head & Shoulders and FC Barcelona have renewed their partnership agreement for another season. The hair care brand will remain a Partner of the Club with exclusivity as the Official Shampoo of FC Barcelona in Indonesia until June 30, 2022.
THE DETAILS Now in its eighth year, the partnership has focused on connecting with Barca fans while driving excitement among customers in the Asia Pacific region. Among past initiatives are co-branded shampoo bottles, virtual meet and greets with players, limited edition packs, giveaways and game app launches.
This season will see the launch of a newly designed bottle set to be unveiled in 2022. Head & Shoulders will also leverage Barca’s social channels to create content that further promotes the partnership.
THE WHY? Ryan Edwards, Head & Shoulders Brand Director, explains, “As the world’s No.1 selling shampoo, Head & Shoulders is committed to providing the most comprehensive solutions to scalp problems for all Indonesians to address their scalp worries so that they can always be at their best, just as how FC Barcelona players are at the highest level of football tournaments. Our partnership with FC Barcelona has enabled us to reach Indonesian consumers who share the passion for football and we are delighted to renew this partnership and continue inspiring them.”