Helen of Troy shares outpace market as leadership brands boom

Helen of Troy shares outpace market as leadership brands boom

THE WHAT? Helen of Troy has seen its shares swell 59.2 percent in value over the last year, significantly above the wider industry’s 41.8 percent growth, according to a report published by Nasdaq.

THE DETAILS The company expects to create further value still, says the report, through further strategic acquisitions and has chalked up consistently strong online sales thanks to its digital marketing efforts.  

THE WHY? Nasdaq attributes Helen of Troy’s superior performance to solid investments in its Leadership Brands, as well as the acquisition of Drybar Products in January, 2020.

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