THE WHAT? Henkel Beauty Care Professional is gearing up to debut a digital event that it’s describing as the first 24hr global online hair festival tomorrow.
THE DETAILS The online forum is designed to celebrate solidarity with the hairdressing industry and brings together some of the world’s biggest hair and beauty professionals under one digital roof.
The 24hr live stream event will see 36 hair artists from 19 countries present a variety of educational and creatively inspiring content, including hair color how-to’s, cut and styling inspiration and up-do tutorials, broadcast across Henkel Beauty Care Professional brands’ social media accounts.
THE WHY? The event is designed to promote a sense of community at this globally challenging time as well as to raise funds to help see the industry through.