Henkel has acquired Mexican hair care brand Nattura Laboratorios, based in Mexico with associated companies in the USA, Colombia and Spain.

The purchase will boost Henkel’s position in the professional hair care market while also expanding its reach in Mexico and the US.

CEO Hans Van Bylen said, “This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Hair Professional business in Mexico and further leverage our brand portfolio in the US hair professional market.”

Financial details of the deal were not disclosed.

Pascal Houdayer, Executive Vice President and responsible for Henkel’s Beauty Care business, said “The high-performance and high-quality brands of Nattura Laboratorios are a perfect fit for our Beauty Care business. They will complete our Hair Professional Colorants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market.”