The what? Henkel has expanded its partnership with social enterprise Plastic Bank for a further five years as part of its ongoing commitment to creating a circular economy.
The details Following on from the launch of the partnership in 2017, Henkel ‘will support ongoing projects in Haiti, the Philippines and Indonesia and significantly contribute to developing an infrastructure of more than 400 Plastic Bank collection points in Egypt.’
Furthermore the company alone will integrate more than 600 tons of the recycled material, Social Plastic, into its product packaging during 2020.
According to a press release, “The extended partnership will focus on further increasing the integration of Social Plastic in the company’s product packaging and scaling up Plastic Bank’s global footprint to prevent plastic waste to end up in oceans or waterways and to provide opportunities for people in need.” (sic)
The why? Henkel has long been a keen advocate of evolving its business practices to promote a circular economy in order to match its “consumer’s desires to apply environmental consciousness into their daily lives,” so says Jens-Martin Schwärzler, Executive Vice President and responsible for Henkel’s Beauty Care business.
The ongoing partnership with Plastic Bank allows the company to continue its mission, with Schwärzler continuing, “The cooperation with Plastic Bank helps us to pursue our strategy to implement more recycled plastic into our product’s packaging while ensuring a steady income for the collectors.”