The CEO of Henkel, Hans van Bylen has revealed that the company is looking to up its standing in the US market via strategic acquisitions, according to a report published by Reuters.

“If there are opportunities for acquisitions, we will take a look at whether they are a good fit in terms of strategy and price. In the United States we are, for instance, not yet a leading seller of beauty care products,” he said in an interview with German newspaper Welt am Sonntag.

The company is expecting to deliver a strong performance in the US this year, thanks to improved profit margins for its Sun, Dial, and Purex laundry care brands.