Henkel eyes market leading position in the US

Henkel eyes market leading position in the US

The CEO of Henkel, Hans van Bylen has revealed that the company is looking to up its standing in the US market via strategic acquisitions, according to a report published by Reuters.

“If there are opportunities for acquisitions, we will take a look at whether they are a good fit in terms of strategy and price. In the United States we are, for instance, not yet a leading seller of beauty care products,” he said in an interview with German newspaper Welt am Sonntag.

The company is expecting to deliver a strong performance in the US this year, thanks to improved profit margins for its Sun, Dial, and Purex laundry care brands.


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